Mobile has disrupted many industries. As more and more newcomers enter the market with brand new apps, companies need to identify their direct competitors and benchmark against them on the right KPIs. This session will look into competitive monitoring as well as mobile metrics that are crucial for your business.Â
Mobile has disrupted many industries. As more and more newcomers enter the market with brand new apps, companies need to identify their direct competitors and benchmark against them on the right KPIs. This session will look into competitive monitoring as well as mobile metrics that are crucial for your business.Â
This workshop is relevant to any professional working in mobile - especially the Marketing, Product and Corporate Strategy functions (e.g. Product Managers, Mobile Marketing Manager, Head of Digital, etc.). All industries - such as Healthcare, Finance, Retail or Entertainment - will be represented and specific industry use cases will be tackled. Â
